Skills can be taught. DNA cannot.
What DNA Means Here
DNA is the short list of qualities your best people already share, the ones that make someone thrive on your team and stay.
We mean job-related traits your top performers share, not personality, origin, or social fit.
Every Team Has Its Own DNA
DNA is defined by department, not company-wide. A customer service team, a marketing team, and a field service team each succeed for different reasons, so each one chooses its own.
Why Only Three?
The first two qualities are usually easy to pick. The third is hard, and that is the point. The limit forces your leaders to decide what matters most.
For a leadership or executive seat, the list can be a little longer, but it stays short.
Everyone on the Team Shares It
Your DNA applies to every person on the team, current and future. When it is shared, the team pulls in the same direction. When it is not, even strong skills wear down over time.
How the Exercise Works
- Gather your leaders. Your hiring manager, with talent acquisition in the room, reviews our list of 20 values.
- Pick three. Each leader picks the three qualities their top performers consistently show. Then you agree on one Top 3.
- Send us your Top 3. We email you free interview questions written for those three qualities. When we run your search, they become a full interview package with a scoring guide. We screen every candidate against them before we shortlist. It is all part of the Deep Dive®.
- Interview against it. We coach your hiring managers to ask the questions, score the answers the same way, and hold judgment until they have the facts.
Your Questions Stay Yours
The DNA questions we build for you are for your interviewers only. We never share them with candidates. A candidate who saw them in advance could tailor the answers, and the questions would no longer protect you or the candidate.
Hiring for a Sales Role
Sales roles are assessed on two DNA sets: your Team DNA and a Sales DNA set. See Sales DNA.
Start Your Team's DNA Exercise
Open the 20 values, choose three with your leaders, and send us your Top 3. We will email you free interview questions written for your team's values.