Sales hires are assessed on two DNA sets: Team DNA and Sales DNA.
Why Sales Needs a Second DNA Set
A strong salesperson needs to align with agreed team competencies like every other employee, and also needs the traits that win business in your market. One list cannot measure both.
A candidate who matches only Sales DNA may hit targets but clash with your team. A candidate who matches only Team DNA may align with the team but struggle to close. Screening for both takes a little more work up front. It is more predictive of quality of hire and retention.
How It Works
Confirm your Team DNA. Choose your Top 3 from the 20 DNA values. If you already have a Top 3, reuse it.
Ask your sales hiring managers. Each picks up to three qualities their highest-performing salespeople consistently demonstrate.
Agree on your Sales DNA. Leadership agrees on three core sales qualities. Together with Team DNA, these six values are non-negotiable for every salesperson you hire.
Send us your 3 + 3. We email you free interview questions covering both sets. When we run your search, they become one interview package with one shared scorecard, so your hiring managers assess team fit and sales aptitude in the same process.
Where Should We Send Your Questions?
Use your work email so we can confirm your request.
Your Interview Package
Send us your 3 + 3. Once we confirm your request, we email you free interview questions written for those values. When we run your search, we expand them into the full question set and scoring guide for your position, as part of the Deep Dive®. Every question stays with your interviewers and is never shared with candidates.
