Bilingual Digital Engagement Specialist (English and French Required)
Location: Markham, Ontario (on site)
Introduction
Do you love building campaigns that people actually click on, and then proving it with the numbers? Our client, an established distributor of internationally recognized consumer brands, is looking for a Bilingual Digital Engagement Specialist to join its marketing team in Markham, Ontario.
This role requires excellent written and spoken English and French. You will own digital and social engagement across a portfolio of well-known brands, working on site with a close-knit team where ideas are heard.
What You’ll Do
You will be the content and channel expert for every brand in the portfolio. You will plan and run paid campaigns, keep the websites fresh, work with an external social media agency and turn analytics into clear recommendations for management.
Responsibilities
- Plan and execute digital marketing across SEO, SEM, email, social and display
- Create and manage paid campaigns on Meta and Google Ads and build target audiences
- Work with the social media agency and in-house teams to publish engaging content in English and French
- Keep brand websites current and searchable
- Manage B2B digital campaigns with a focus on return on investment
- Track results against KPIs using web and social analytics and recommend next steps
- Manage brand email campaigns and keep every piece of creative on brand
- Monitor online conversations and reviews and respond to followers
- Manage the digital budget and present results monthly to management
Qualifications
- 3+ years of digital marketing experience with a consumer goods company
- Education in marketing or a related field
- Excellent written and spoken English and French, including campaign copy in both languages
- Hands-on experience creating and managing paid campaigns on Meta
- Working knowledge of Google Ads and Google Analytics; Google Search Console is an asset
- Strong Excel skills and comfort analyzing large data sets and presenting findings
- Experience with Amazon advertising, Criteo or a CMS is an asset
- Flexibility to work extra hours during busy periods
- Legally entitled to work in Canada
Benefits
- Group benefits after a 3-month probation period, paid by the employer (long-term disability excepted)
- Pension plan after one year with an employer contribution, plus a possible top-up based on company performance
- 2 weeks of vacation
- Regular daytime hours, 8:30 AM to 5:00 PM
- Free on-site parking
- Paid training on a new company-wide ERP system
Why Work with Us
Our client has never laid off an employee, and its team describes it as a big little company with a family feel. You will work on brands people recognize, use approved AI tools in your daily work and help shape how the business shows up online.
Accommodation is available on request for applicants with disabilities at every stage of the hiring process.
Bilingual Source uses artificial intelligence (AI) technology to assist in screening and assessing applicants for this position. This technology helps us match your unique language skills and professional experience with the specific needs of our clients. Final hiring and interview decisions continue to be made by our human recruitment experts.
This is an existing vacancy with immediate availability. Our client is currently seeking a Bilingual Digital Engagement Specialist (English and French Required).
Salary range: $65,000+