Bilingual Communications and PR Specialist
Department: Marketing
Reports To: Senior Marketing Manager
As a Bilingual Communications and PR Specialist, you’ll play a key role in shaping public perception and strengthening brand presence across Canada. You’ll lead PR campaigns, craft compelling content, and collaborate closely with marketing, sales, and media partners to drive meaningful engagement.
What You’ll Get to Do:
- Create and lead public relations campaigns that drive awareness and brand impact
- Write and edit press releases, newsletters, and other bilingual content (English and French)
- Be the voice of the brand, working directly with media, journalists, and influencers
- Organize and represent the company at media events, press days, and retail partnerships
- Monitor media coverage and industry trends, and shape strategy based on insights
- Manage the PR agency relationship, from strategy to performance reviews
- Support executive communications, including speeches and crisis response plans
- Contribute to promotional events, sponsorships, and integrated marketing efforts
- Use data to track results and optimize PR performance
What You Bring:
- 3+ years in PR, communications, or journalism
- Exceptional written and verbal skills in English and French
- Strong attention to detail and organizational skills
- A passion for storytelling and building brand trust
- Experience working with media, influencers, and cross-functional teams
- Bonus: Familiarity with digital media tools, project management software, or photo/video editing
Other Details:
- Some travel required (events, press visits)
- Must have a valid driver’s license and access to a vehicle
- Flexible hours; occasional lifting (up to 30 lbs) and standing for events
We look forward to reviewing your application!
