Digital Marketing Specialist
Our client in Markham is seeking a Digital Marketing Specialist to join their team. The ideal candidate will be responsible for developing and implementing digital marketing strategies to drive online traffic to the company’s website. They will also be responsible for creating and managing digital advertising campaigns across various platforms.
Responsibilities:
- Perform market research to identify new opportunities and trends in digital marketing
- Develop and implement digital marketing strategies to drive online traffic to the company’s website
- Create and manage digital advertising campaigns across various platforms
- Collaborate with other marketing professionals to develop and execute marketing campaigns
- Create content to aid in the success of marketing campaigns
- Monitor and analyze the performance of digital marketing campaigns and make recommendations for improvement
- Stay up-to-date with the latest trends and best practices in digital marketing
Requirements:
- Bachelor’s degree in marketing, communications, or a related field
- Proven experience in digital marketing, including SEO/SEM, database marketing, email, social media, and display advertising campaigns
- Strong understanding of current online marketing concepts, strategy, and best practices
- Experience with website analytics tools (e.g., Google Analytics)
- Excellent communication and interpersonal skills
- Strong analytical and problem-solving skills
- French bilingual
Preferred Qualifications:
- Experience in administrative tasks
- Strong design/graphic skills